BrandMcDonald's Canada
ProjectFrycon
Nexus Design Studio, Production,
Associated creatives
Associated creatives
Tags
Description
This vibrant digital marketing campaign unfolds in the bustling streets of Times Square, New York, featuring a McDonald's advertising campaign centered around French fries. The foreground captures people holding up cell phones, their screens displaying animated French fries and McDonald's branding as part of an interactive app. The background showcases the iconic Times Square setting, complete with billboards adorned with McDonald's French fry imagery, creating a cohesive marketing spectacle. Bright yellow taxi cabs displaying the same McDonald's French fry ads add to the dynamic urban environment. The lighting is typical of a busy evening in the city, and the camera work captures the energy of the area.