BrandNEX Playground
ProjectLiving Rooms
Final Cut US,
Associated creatives
Tags
Description
A cinematic commercial follows the evolution of home living rooms and family entertainment across decades. The film opens from the point-of-view perspective inside vintage black-and-white televisions and 1970s sets, moving through lively scenes of kids dancing in neon 1980s outfits, sports fans cheering on a couch, and siblings battling in cardboard armor. The sequence transitions to a contemporary living room bathed in daylight, where family members sit disconnected while staring downward into their individual mobile devices as the ambient room lighting progressively dims to darkness.
Style
Horizontal, Commercial, Retro, Nostalgic
Techniques
VHS / lo-fi, VFX / visual effects
Industries
Consumer Electronics
Background
Living Room
Context
Advertising Campaign