New Commercial Arts, Agency / Creative,

Description

A computer-generated animated clip shows a Big Friendly Giant holding spiked pods and using a knife to cut them in a candle-lit workshop, filled with jars, flasks, and other objects. A Sainsbury's employee named Sophie walks through the snow-filled parking lot, lined with vehicles, when she sees the BFG. The giant stands in the middle of the parking lot, looking at Sophie with a smile on his face. The parking lot is dimly lit by overhead lights, and the snow adds a sense of magic to the scene. The building's exterior shows a logo on the front of the store.