Edmund Fraser, Photographer,

Description

A dark soccer boot is positioned underwater, viewed through rippled water surface reflections that cast dynamic patterns across the scene. Glowing geometric frames in neon blue and pink flank the subject, creating an ethereal and high-contrast composition. The New Balance logo appears prominently at the bottom of the frame against a dark background. The lighting is moody and artificial, highlighting the textured surface and studs of the athletic footwear. This commercial product photograph was captured by photographer Edmund Fraser.

Style

Vertical, Cinematic, Neon, Golden Hour

Techniques

Underwater

Industries

Sportswear

Color

Background

Ocean

Context

Advertising Campaign