Nike Never Ask 2025

Description

This cinematic video piece titled Never Ask was created for Nike by production company All Of Us Here. Set at night on an urban asphalt football pitch surrounded by graffiti-covered walls and apartment buildings, the scene captures a young boy juggling a soccer ball under stark overhead lighting. As another young man approaches, tense dialogue unfolds about being trapped in the location. The narrative transitions through dramatic painted murals depicting stylized figures and action sequences. The lighting style relies on harsh night illumination casting deep shadows, complemented by cool urban color grading and moody street aesthetics.