BrandCuration Foods
ProjectThe King of Kale
Native Foreign, Production,
Associated creatives
Tags
Description
The video shows a man named Ju Fernandez, the Vice President of Procurement. He holds a cauliflower in a sunlit field of produce, wearing a red plaid shirt, jeans, and sunglasses. A tractor, workers and bins are on the farm. He's also known in the sales office as the "King of Kale". He is shown talking about working with growers while walking the rows. The scene transitions to him sitting in his office, wearing glasses and a blue plaid shirt.