Native Foreign, Production,

Description

This advertisement for Camping World, shot at Camping World Stadium in Orlando, Florida, showcases a marching band and recreational vehicles (RVs). Director Nik Kleverov filmed 'Drumline' spot featuring Hubert Payne from Little Big Town. He acts as the drum major, leading the drum line in front of the Camping World signage and on the stadium's lawn. Various RV models are displayed, with text highlighting daily payments. Additional scenes show RVs parked on the field with camping setups, and people sitting around a fire pit. Brandon Mulhall, SVP Marketing for Camping World, discusses the campaign's focus on daily RV payments, and notes the unique spin on traditional auto commercials. The overall composition has bright lighting and is shot with a mix of wide and medium shots.