ProjectMaster
Special Group USA, Creative Agency,
Associated creatives
Tags
Description
This commercial video for the National Peanut Board features stop-motion animation with miniature figures interacting dynamically with oversized food props, including celery stalks, peanut jars, and giant peanut bars against a vibrant green backdrop. The scenes playfully visualize health benefits through imaginative miniatures, such as a tiny diver on a celery-stalk diving board and figures rock climbing on a massive peanut shell. The production utilizes crisp lighting and miniature photography techniques to create a surreal, engaging narrative. Created by Special Group USA for the Master project.
Style
Humorous, Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
CPG / Packaged Food
Background
Solid Colour
Context
TVC / TV Commercial