72andSunny LA,
Associated creatives
Tags
Description
High-octane commercial for the NASCAR Swear Jar campaign created by 72andSunny LA. The spot features an energetic montage of NASCAR stock car racing, dramatic track crashes, pit stop maneuvers, and in-cockpit driver perspectives synchronized with driver radio audio. Interspersed throughout the fast-paced live-action racing footage is a 3D-rendered glass jar labeled NASCAR Swear Jar progressively filling up with stacks of US dollar bills against a dark studio background.
Style
Horizontal, Commercial
Techniques
3D render / CGI
Industries
Motorsport
Background
Sports Venue
Context
Advertising Campaign