Leesa Evans, Fashion Stylist, New York

Description

This advertising campaign image features three individuals outdoors at night against a blurred urban background with lights. A young man wearing glasses, a dark patterned suit, a white shirt, and a dark polka dot tie is pouring a handful of white pills directly into his mouth, while holding a martini glass with a straw in his other hand. To his left, two women in glasses and patterned dresses react with animated gestures and expressions. Text overlays on the image include brand naming, relief claims, and a product box in the bottom right corner. The lighting is direct and sharp, highlighting the subjects against the dark nocturnal background.

Style

Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Color

Background

Street

Context

Advertising Campaign