ProjectMytheresa S/S26
Mytheresa S/S26 2026
Associated creatives
Tags
Description
A man stands outdoors in a rugged desert landscape under a clear blue sky, leaning against a large sunlit rock formation. He wears dark oversized sunglasses and a light blue long-sleeved shirt with vertical white and red stripes. The scene is shot with natural lighting, casting sharp shadows across the rocky terrain and highlighting the textures of the stone and fabric. This fashion campaign image was produced for Mytheresa S/S26, with photography by Zoë Joubert and creative direction by Veronika Safrankova.
Style
Editorial, Horizontal, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Sky Blue (70%)
Pure White (30%)
Background
Mountain
Context
Advertising Campaign