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Brand
Museum of Fine Arts
ProjectBrand Identity
Outdoor advertising display on State Street featuring MFA Boston branding and graphic design artwork in an urban street setting

Museum of Fine Arts Brand Identity 2022

Associated creatives

Base Design
Base DesignGraphic Design

Tags

advertising displayadvertising kiosktransit shelter displaydigital billboardbrand identity poster

Description

This outdoor advertising display showcases the brand identity and graphic design campaign for the Museum of Fine Arts Boston, created by Base Design. Positioned on a transit shelter kiosk along a brick sidewalk on State Street, the illuminated digital screen features artwork with portraits, geometric shapes, and bold typography including the phrase Here All Belong. The surrounding urban environment is framed by tall historic stone and masonry buildings under clear daylight, with pedestrians walking in the background.

Style

Editorial, Vertical, Warm, Clean

Industries

Digital Media & Publishers

Color

Jet Black (40%)
Pure White (30%)
Crimson (30%)

Background

Street

Context

Out of Home (OOH)