Museum of Contemporary Art San Diego Brand Identity 2022

Description

A black A-frame sign stands against a neutral textured background on a light grey floor, created for the brand identity project of the Museum of Contemporary Art San Diego by Happening Studio. The face of the sign displays green sans-serif typography with the English text All Invited above the Spanish text Todos Invitados. Below the main message, the smaller institutional acronym mcasd appears alongside the full museum name. The framing is vertical and clean, highlighting the graphic design and bilingual messaging of the contemporary art institution.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Grey Seamless

Context

Advertising Campaign, Digital / Display Advertising