Museum für Moderne Kunst Brand Identity 2018

Description

This image features a black bicycle parked against a low stone wall and a metal fence outside the Museum fur Moderne Kunst. Two large white signs mounted to the fence display bold sans-serif typography with the text TOWER MMK alongside directional arrows. The surrounding urban environment includes cobblestone paving, a stone pillar, and parked bicycles in the background. Zak Group created the graphic design for this brand identity project. Natural daylight illuminates the scene, highlighting the clean graphic lines of the signage against the traditional architectural elements.

Style

Editorial, Horizontal, Clean

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Background

Street

Context

Advertising Campaign