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ProjectBrand Identity
Graphic identity system layout featuring various printed museum posters, tickets, and branding materials for MCASD.

Brand Identity 2022

Associated creatives

Happening Studio
Happening StudioGraphic Design

Tags

brand identity collateralbrand identitygraphic designmuseum brandingexhibition postersprinted collateral

Description

Graphic identity system and brand collateral layout for the Museum of Contemporary Art San Diego, designed by Happening Studio. The composition displays multiple printed materials including exhibition posters featuring artwork, visitor guides, tickets, stationery, and informational signage against a dark background. The cohesive design system utilises bold typography, structured grids, and a vibrant colour palette of greens, yellows, blues, and purples. Various cultural exhibition materials and institutional communications are organized systematically across the frame.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Screen print / silkscreen

Industries

Festivals & Events

Context

Advertising Campaign