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ProjectBrand Identity
Colorful geometric cutouts with museum typography scattered across a textured blue surface.

Brand Identity 2022

Associated creatives

Happening Studio
Happening StudioGraphic Design

Tags

geometric paper cutoutspaper cutoutsgeometric shapesbrand identity graphicsmuseum brandinggraphic design layoutmcasd typography

Description

Graphic design brand identity project for the Museum of Contemporary Art San Diego created by Happening Studio. The image features a flat lay composition of colorful geometric paper cutouts and shapes arranged on a blue textured fabric background. Several pieces display typography including the acronym mcasd and full institution name. The composition employs a clean graphic layout with vibrant solid color accents.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Paper Art, Typography

Color

Pure White (20%)
Golden Yellow (20%)
Crimson (20%)

Background

Fabric Texture

Context

Advertising Campaign