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Folded black and white printed paper resting on a patterned granite surface

Brand Identity 2020

Associated creatives

Description

This graphic design project for the Musée d'art contemporain de Montréal, created by Caserne, features a folded piece of paper displaying bold typographic elements in black and white. The printed sheet is angled across the frame, revealing dense text on one side and heavy geometric letterforms on the other. The paper rests upon a textured grey granite tile surface, creating a high-contrast composition. Natural lighting highlights the creases and folds of the printed material, emphasizing its tangible quality.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (50%)

Jet Black (50%)

Background

Stone Texture

Context

Advertising Campaign