ProjectBrand Identity
Musée d’art contemporain de Montréal Brand Identity 2020
Associated creatives
Tags
Description
Graphic design brand identity project by Caserne for Musée d’art contemporain de Montréal featuring two vertical posters mounted on a textured concrete exterior wall. The left poster displays bold black-and-white typography reading ARTHUR LOVE IS THE MESSAGE, while the right poster features inverted high-contrast text. The building facade incorporates a large dark-framed glass window reflecting a mottled interior or exterior pattern. Snow covers the ground directly beneath the structure, creating a stark winter contrast against the grey concrete surfaces.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Jet Black (50%)
Pure White (50%)
Background
Residential Building
Context
Advertising Campaign