Brand Identity 2020

Description

This photograph captures a minimalist display of six rectangular cards arranged neatly across two black metal wall shelves against a smooth white wall. Each card features bold, all-caps sans-serif typography in black ink that reads love is the message the message is death. The lighting is clean and directional, casting soft shadows beneath the shelving structures and highlighting the stark monochrome contrast of the design. The composition is structured horizontally with precise alignment, reflecting a refined institutional branding approach. Designed by Caserne for Musée d'art contemporain de Montréal as part of their brand identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Background

White Seamless

Context

Advertising Campaign