Brand Identity 2020

Description

A folded black and white poster featuring large, striking graphic typography rests on a textured grey stone or granite pavement. The composition is captured from a high-angle perspective, emphasizing the clean lines and stark typographic contrast of the piece. A small MAC logo is visible in the lower left corner of the printed sheet. The lighting is soft and natural, highlighting the matte paper texture and the crisp folds across the surface. This graphic design work forms part of the brand identity project for the Musee d art contemporain de Montreal, designed by Caserne.

Style

Horizontal, Commercial, Monochrome, Clean, Graphic

Techniques

Typography

Color

Background

Stone Texture

Context

Advertising Campaign, Editorial