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Brand
Musée d’art contemporain de Montréal
ProjectBrand Identity
Close-up of hands placing a white poster with bold black typography on a grey stone tile floor.

Caserne, Design,

Associated creatives

Caserne
CaserneGraphic Design

Tags

typographic posterpostertypographic printhands holding posterhands

Description

This project features brand identity work for the Musée d’art contemporain de Montréal, created by graphic design studio Caserne. The image captures a person's hands holding and placing a white poster printed with repeating bold black text on a textured grey stone tiled surface. The composition uses natural lighting and a high-angle perspective, emphasizing clean typography and minimalist design principles.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Pure White (50%)
Jet Black (50%)

Background

Stone Texture

Context

Advertising Campaign