ProjectBrand Identity

Brand Identity 2020
Associated creatives
Tags
Description
This project features brand identity work for the Musée d’art contemporain de Montréal, created by graphic design studio Caserne. The image captures a person's hands holding and placing a white poster printed with repeating bold black text on a textured grey stone tiled surface. The composition uses natural lighting and a high-angle perspective, emphasizing clean typography and minimalist design principles.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Typography, Natural light
Industries
Digital Media & Publishers
Color
Pure White (50%)
Jet Black (50%)
Background
Stone Texture
Context
Advertising Campaign