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BrandOrtho
ProjectAnt

MullenLowe US, Agency / Creative,

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Description

This illustration is a vibrant, psychedelic-style advertisement for insect killer. Dominating the center is a cartoon-style container of 'Ortho Home Defense Insect Killer,' positioned above a two-story purple house with green trim and several large, black cartoon ants crawling on it. The house is surrounded by brightly colored flowers and foliage in shades of green, pink, orange, and yellow. A rainbow arches behind the insecticide container and house, set against a light green, cloudy sky. The top of the illustration features the text 'Don't Bug Out' in large, stylized black letters. The overall composition is framed by a swirling, psychedelic pattern in shades of purple, with various abstract shapes and designs. The illustration combines elements of nature, home, and pest control in a surreal and eye-catching manner.