MullenLowe US, Agency / Creative,

Description

This is an animated promotional advertisement for Acura Grand Prix. The animated sequence features race cars speeding on a track during a race. Several animated human characters are included, such as a female driver with red hair. Banners of Acura Grand Prix are visibly surrounding the racetrack. A photo of previous IMSA champions hangs in a garage. The racing takes place in both daytime and nighttime settings. There are animated details of the racing car parts. The tone is intense, with flashing lights. The sky is blue during the day and raining at night.