MullenLowe Singapore, Agency / Creative,

Description

A white effervescent tablet is dropped into clear water with a blue background, immediately beginning to dissolve. A plume of white, granular particles erupts upward from the tablet as it sinks. The perspective shifts to a vertical shot, revealing a clear liquid being poured through a translucent white fabric. Close-up shots show the fabric being saturated with the fluid and bubbles forming within the weave. Further shots display the material after treatment showing a clean appearance and texture.