MullenLowe Singapore, Agency / Creative,

Description

This is a promotional advertisement for Closeup toothpaste featuring a young woman and their teeth-whitening products. The ad begins with a close-up of the woman's face, then transitions to shots of the Closeup toothpaste and toothbrushes. The toothpaste is described as having a purple color correction technology. An animated shot is also shown of the whitening action on teeth.