BrandBumble
ProjectMake the First Move
MullenLowe Singapore, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a brightly lit indoor setting, a young woman is using a dating app on her smartphone, possibly Bumble. The scenes transitions between the woman in her bedroom with a phone, to her sitting on a couch with a cup of tea, to another scene where she is looking at the phone with two friends. Another scene shows the woman watering plants while holding her phone, suggesting that she is multitasking while using the app. The framing is medium and eye-level. A cat is also shown in a separate scene, and the mood of the scene is lighthearted and fun.