BrandTropicana
ProjectThe Juice That Starts It All
MullenLowe PR, PR,
Associated creatives
Associated creatives
Tags
Description
This Tropicana commercial presents the slogan, "Bringing delicious OJ to fridges everywhere". It begins with a hand reaching for a bottle of orange juice. Orange juice is poured into a clear glass, with fresh oranges and kitchen items as props on a wooden surface with light-aqua subway tile. The scene cuts to an orange grove with field workers. The oranges are gathered and placed in wooden crates, squeezed within 24 hours, and then bottled. A bottle is placed in a refrigerator. The next scene is at an outdoor restaurant where a waiter carries a tray of mimosa flutes and a diverse group of people are enjoying brunch and drinking orange juice with straws.
