ProjectYard GOATs Get It
MullenLowe PR, PR,
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Associated creatives
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Description
The scene features an open vintage book resting on a dark wooden surface. The book is a historical narrative focusing on Orlando McLean Scott, also known as the Yard Goat. The book features a monochrome portrait of Orlando McLean Scott. Additional imagery within the book includes O.M. Scott & Sons advertising, historical depictions of the company's buggy department, and a vintage drawing of a man. Later shots in the video depict vintage images of people interacting on lawns, as well as contemporary imagery of Scott's Grass Seed.