Mt Vernon Entertainment, Production,

Description

This Heinz Ketchup commercial promotes the "Smack for Heinz" contest, inviting participants to smack bottles of ketchup against an outdoor billboard. Several short scenes cut between people hitting the ketchup bottles on the billboards, some people have success while others struggle, all the while smiling. A woman in the background flips off the camera. The color scheme is a vivid red and the overall mood is playful and competitive. The video suggests a communal activity with a blend of excitement and lighthearted frustration.