BrandKellogg's
ProjectBecome Your Player
MSL Canada, PR,
Associated creatives
Associated creatives
Tags
Description
This is a promotional video for Kellogg's Vector cereal, presented against a dark blue background, features stylized, digitally rendered athletes in unusual uniforms playing basketball, ice hockey and golf. The basketball player wears a leopard-print jersey and shorts with pink sandals. The hockey player wears a purple helmet and a colorful sweater, and is seen on the ice. The golfer wears an eye-catching patterned shirt and orange shorts on the golf course. These scenes are intercut with graphics of the cereal box and are designed with a focus on vibrant colors and dynamic visual effects to appeal to a gaming and sports audience. The video ends with a man in hockey attire, cereal in hand.