BrandSnapple
MSL, PR,
Associated creatives
Tags
Description
An upward shot captures a large digital billboard in Times Square, displaying a Snapple ad. Initially, the billboard mimics a 404 error message with a sad-face graphic and the text, "404 Flavor not found... in your kale smoothie. Please refresh billboard for something snapsolutely refreshing." After a moment, the screen animates, transforming into a vibrant pink background with animated graphics of kiwi and strawberries. The final frame shows a Snapple Kiwi Strawberry bottle. The surrounding architecture of Times Square includes tall buildings with glass exteriors, reflecting the sky and adding to the urban backdrop.
