BrandDonor Card
ProjectMastercard
MRM Frankfurt, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video highlights the importance of organ donation. The video opens with text explaining that Germany has the lowest donation rate in Europe. It features a clip of Karl Lauterbach, Health Minister speaking at Deutscher Bundestag. Elmar Sprink, a transplant survivor, shares his experience, followed by a photo of him in a hospital bed. The video shows a driver's license with an 'Organ Donor' designation and closes with an image of hands holding a brochure on organ donation.