BrandGeneral Motors
ProjectNew Car Smell
MRM Detroit, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a modern kitchen, two women engage in conversation, one holding a credit card and the other food in a white paper bag. The woman with wavy dark hair holds a white credit card in her hand, while the other woman, with straight dark hair and bangs, holds the bag of food. An African-American man stands in the background near a washing machine holding a bundle of laundry to his face, as if smelling it. The kitchen features white cabinets, light blue walls, and stainless steel appliances. Natural light fills the space, creating a bright and airy atmosphere. A variety of everyday objects like vases, paintings, and laundry products are visible in the background.