MRM Detroit, Agency / Creative,

Description

The images and videos showcase Barbie Mania and the effects on the market. There are news segments discussing the phenomenon and promotional activities with pink colors. Some videos display an assortment of vintage Barbies and Barbie cars on display, and their increase in prices, as high as $150. Several video segments display collectors showcasing Barbie collections and discussing the reasons for the high prices. The general mood is celebratory, albeit the high prices can be a negative thing.