MRM, Agency / Creative,

Description

This Enfamil commercial opens with stadium lighting at night, then transitions to show a neonatal intensive care unit and mothers holding their premature babies. Nurses in blue scrubs and face masks attend to a tiny baby in an incubator. The scene shifts to mothers holding their babies in their arms in their homes, looking at the camera and smiling. The lighting in the home is soft and natural. The commercial is emotionally driven, promoting Enfamil baby formula.