MRM, Agency / Creative,

Description

This video promotes USPS Operation Santa, a program to help fulfill children's Christmas wishes. The video opens with text explaining the program's history. It transitions to a collage of handwritten letters to Santa, which are opened on a tablet device. The interface of the USPS Operation Santa program is depicted on a smart phone held by an adult. The video then shifts to animated graphics showing the process of reading, shopping for, and shipping gifts to fulfill the letter requests. The video also shows the USPS Operation Santa website on a laptop screen. The video features warm lighting and cheerful music.