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Close-up of a person wearing blue jeans and carrying a dark green tote bag featuring white printed location names against blue tiles

Motto by Hilton Brand Identity 2026

Associated creatives

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Description

This image showcases a brand identity campaign for Motto by Hilton featuring a person wearing blue jeans and carrying a dark green canvas tote bag. The prominent tote bag is printed with a list of city locations in bold white typography including Rotterdam, Tulum, Chelsea NYC, Times Square NYC, and Nashville. The background consists of glossy blue square tiles arranged in a grid pattern. Natural lighting illuminates the scene, highlighting the fabric texture of the bag and the denim texture of the jeans.

Style

Editorial, Vertical, Grainy, Clean

Techniques

Analogue / film, Natural light

Industries

Hotels

Color

Forest Green (50%)
Denim (50%)

Background

Stone Texture

Context

Advertising Campaign, Editorial