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Brand
ProjectR&D

The Mayda Creative Co., Agency / Creative,

Associated creatives

Tags

Description

This dynamic motion video project for MotoGP, produced by The Mayda Creative Co., showcases an experimental visual sequence blending high-speed motorcycle racing footage with vibrant abstract digital effects, rapid color grading, and glitch-art textures. The sequence intercuts close-up shots of riders in helmets leaning aggressively into sharp turns with psychedelic color shifts, flashing start lights, and spinning DNA-like graphic elements. The editing is fast-paced and rhythmic, driven by heavy electronic beats and intense visual distortion. The colour palette shifts dramatically between blazing reds, electric blues, neon greens, and stark monochrome moments, creating a hypnotic and visceral viewing experience.

Style

Horizontal, Action, Cinematic, Neon, Retro

Techniques

Animation, VFX / visual effects

Industries

Motorcycles

Color

Jet Black (40%)
Crimson (40%)
Royal Blue (20%)

Background

Road

Context

Brand Film / Corporate Video