MOTIVE, Agency / Creative,

Description

The commercial shows a bottle of Mountain Dew Spark, a raspberry lemonade flavored soda, surrounded by raspberries and lemons. It features pink and yellow color grading. The bottle is center frame as it's spinning with a splash. Then the scene dissolves into a digitally rendered explosion of water, soda, raspberries, lemons, and ice. The overall impression is refreshing and energetic, and the camera work uses motion to create a dynamic feel.