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BrandMoschino
ProjectFall 2024 'Collezione 0' Ad Campaign
A laughing woman wears a beige trench coat and red heels while holding a paper bag of groceries in a fruit and vegetable market.

Moschino Fall 2024 'Collezione 0' Ad Campaign 2024

Associated creatives

Adrian Appiolaza
Adrian AppiolazaMoschino Creative Director
M/M Paris
M/M ParisArtistic Direction
Willy Vanderperre
Willy VanderperrePhotographer
Julia Nobis
Julia NobisModels
Lina Zhang
Lina ZhangModels
Laura Rylands
Laura RylandsModels
Farah Nieuwburg
Farah NieuwburgModels
and Rabina R
and Rabina RModels
Alistair McKimm
Alistair McKimmStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Roberta Rodi
Roberta RodiManicurist
Milan
MilanLocation
Italy
ItalyLocation

Tags

laughing woman

Description

A woman stands in a bustling, dimly lit produce market, laughing with her head tilted back. She is wearing a long, double-breasted beige trench coat layered over what appears to be a pearl necklace, paired with vibrant red pointed-toe heels. She holds a paper grocery bag filled with fresh green herbs and bread. In the background, a man with visible arm tattoos stands behind a counter filled with various fruits and vegetables. The floor is scattered with printed posters featuring the Moschino logo and graphic motifs. The scene is captured with a documentary style, highlighting the contrast between high fashion and the raw, cluttered environment of the market.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses