Morten Borgestad, Photographer,

Description

This vertical high-angle campaign image captured by photographer and director Morten Borgestad features a young child sitting cross-legged on a polished wood floor, holding a colourful patterned ball. Above the child, text in Norwegian reads Hvert år kaster hver nordmann 7,5 kg glass- og metallemballasje i restavfallet alongside a branding graphic in the upper right corner reading sortere.no. Below the child, various glass bottles, jars, tin cans, and aluminium foil are arranged on the wooden floor to form a statistical bar chart alongside a vertical axis marked with numbers from zero to eight. The lighting is clean and even, casting subtle shadows across the wooden planks.

Style

Vertical, Commercial, Clean

Industries

Public Awareness

Color

Background

Wood Texture

Context

Advertising Campaign, Out of Home (OOH)