Description

This vertical high-angle campaign image captured by photographer and director Morten Borgestad features a young child sitting cross-legged on a polished wood floor, holding a colourful patterned ball. Above the child, text in Norwegian reads Hvert år kaster hver nordmann 7,5 kg glass- og metallemballasje i restavfallet alongside a branding graphic in the upper right corner reading sortere.no. Below the child, various glass bottles, jars, tin cans, and aluminium foil are arranged on the wooden floor to form a statistical bar chart alongside a vertical axis marked with numbers from zero to eight. The lighting is clean and even, casting subtle shadows across the wooden planks.