
Keate, Photographer, New York
Associated creatives
Tags
Description
A commercial product photograph captures an amber glass bottle of Moroccanoil treatment standing centrally on a dark reflective surface. The bottle features a distinctive turquoise label with white typography and a dark cap sealed with a matching turquoise band. Strong backlighting illuminates the bottle, casting a bright vertical beam of light forward while casting deep blue light through the intricate geometric openings of an ornate screen positioned directly behind the product. The composition employs dramatic low-key contrast and vivid turquoise colour grading.
Style
Horizontal, Commercial, Saturated, Matte
Techniques
Low-key / chiaroscuro
Industries
Haircare
Color
Chocolate (50%)
Sky Blue (50%)
Context
Advertising Campaign
