Brand
ProjectMore Than A Color
BSSP,
Associated creatives
Tags
Description
This black and white video titled More Than A Color was created for Blue Shield of CA by agency BSSP. The footage features dramatic monochrome sequences, starting with a person wrapped in an emergency blanket, intimate scenes between individuals, an empty school hallway with scattered debris, and a nighttime candlelight vigil. The cinematography utilizes high-contrast lighting and emotional storytelling across various interior and exterior settings. The production exhibits polished commercial direction with a serious and reflective tone.
Style
Horizontal, Cinematic, Monochrome
Industries
Insurance
Context
TVC / TV Commercial