BrandMoncler
ProjectWinter 2023 Ad Campaign

Richard Permin, Talents,
Associated creatives
Tags
Description
This portrait from the Moncler Winter 2023 ad campaign features a person seated on a rustic wooden railing in an alpine setting. The subject wears dark apparel, including a black long-sleeve top and trousers, paired with large ski goggles that reflect the surrounding environment. A vibrant green jacket is casually tied around the waist. In the background, majestic snow-covered mountains rise under an overcast sky, creating a striking contrast against the dark tones of the clothing. The composition captures a candid, contemplative moment outdoors.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Color
Jet Black (70%)
Forest Green (30%)
Background
Mountain
Context
Advertising Campaign




