Remo Ruffini, Creative Director,

Description

Penn Badgley is captured walking down a city street in a black-and-white portrait for the Moncler Collection Spring 2025 ad campaign. He wears a dark buttoned jacket draped over his shoulder while moving forward on cobblestone pavement flanked by buildings. The high-contrast monochrome grading emphasizes texture and form within the urban setting. Creative direction is led by Remo Ruffini.