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BrandModus
ProjectBrand Identity
Canvas tote bag with a green square and Modus Milano text placed over a blue square against a grey background

Modus Brand Identity 2015

Associated creatives

StudioSmall
StudioSmallGraphic Design

Tags

canvas tote bagtote bagcanvas baggreen square graphicwhite typographymod logo

Description

This image showcases part of the brand identity project for Modus by StudioSmall, featuring a natural canvas tote bag displayed flat. The bag is placed diagonally over a vibrant cobalt blue rectangular backdrop on a neutral grey surface. A bright green square is printed on the tote bag, featuring the white text Modus Milano MMXV in a clean sans-serif typeface. The composition is shot from directly overhead with even, soft lighting that highlights the woven textures of the fabric and paper.

Style

Commercial, Square, Clean

Color

Emerald (50%)
Cream (30%)
Royal Blue (20%)

Background

Grey Seamless

Context

E-commerce / Product