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  • 'Modern Man' 2023 Ad Campaign 2023 - image 660157
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man in a black sweater and trousers standing in a photo studio with neutral grey background and medium shot.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

manblack sweaterblack trousersindoormonochromephoto studioneutral background

Description

A full, medium studio shot in monochrome features a slender man standing against a solid, neutral gray backdrop. He is dressed in a black crewneck sweater paired with relaxed-fit black trousers. The lighting is diffused, casting soft shadows that accentuate his features without harsh contrasts. His expression is neutral, and he gazes directly at the camera. The image has been post-processed to emphasize texture and detail, enhancing the tactile quality of the clothing. The composition is simple and clean, focusing attention on the subject and his attire. The overall effect is a blend of classic portraiture and contemporary fashion.