ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 'Modern Man' 2023 Ad Campaign 2023 - image 660107
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Full-length portrait of a young adult male in a black and white varsity jacket with distressed jeans, set against a gray background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

adult malevarsity jacketdistressed jeansblack and whitefull-length portrait

Description

A full-length portrait captures a young adult male against a neutral gray backdrop. He is dressed in a black varsity jacket featuring white accents on the collar, cuffs, and placket. Underneath, he wears a dark sweater. His light-wash denim jeans are notably distressed with rips at the knees. The composition is simple and focuses on the subject and his attire. The lighting is soft and even, casting subtle shadows and highlighting the textures of the clothes. The image has been desaturated, rendering it in black and white with smooth gradients.