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  • 'Modern Man' 2023 Ad Campaign 2023 - image 660103
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a stylish young man in a varsity jacket and ripped jeans posing in a photo studio, bathed in soft lighting.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

adult malevarsity jacketripped jeansportraitphoto studio

Description

This black-and-white portrait captures a young man in a stylish pose within a photo studio. The subject is centered, wearing a dark varsity jacket accented with white stripes and light-wash denim jeans featuring ripped details. Soft, diffused lighting illuminates him, accentuating the textures of his clothing and the studio backdrop. The composition is simple, drawing attention to the subject's confident stance and the contrasting elements of the jacket and denim. A reflector is visible in the background, hinting at the controlled environment of a professional photo shoot.